Where stewardship, customer truth, and modern marketing actually line up.

About

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Born in Milwaukee, raised in Toronto (go Leafs!), and now living in Lynchburg, Virginia, I’m an entrepreneur and operator who’s spent most of his career building and fixing B2B marketing machines.

 

Today, I serve as a strategic consultant, supporting B2B marketing teams. Before that, I founded and ran 434 Marketing, growing it to a seven‑figure agency and a team of 15. It’s been a crazy ride so far, but my approach has stayed pretty consistent: pragmatic, data‑literate, and not afraid of calculated change.

 

Give me a P&L, cashflow, balance sheet, or a Google Sheet full of messy data and I feel at home. This site is where I share how I think, how I work, and how I try to show up for the people around me.

What I'm
Good At

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Turning noise into decisions

Taking scattered data, opinions, and ideas and turning them into a clear next move.

Talking to customers

Using interviews and analytics (my “Bookends” approach) to ground strategy in real behavior.

Building high‑trust teams

Creating environments where people feel safe to tell the truth, try things, and own outcomes.

Modern organic & content strategy

SEO, content, and visibility work that actually respects the humans on the other side.
I’m not the loudest person in the room. I tend to be the one asking, “What are we really trying to do here?” and “What do customers actually say?”

How I Think
About Work

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Stewardship

If I wouldn’t spend my own money on it, I won’t recommend you spend yours.

Clarity over theatre

I care more about clear reasoning and honest tradeoffs than impressive decks.

Calm over drama

High‑stakes doesn’t have to mean high‑anxiety. Someone should be the grounded one; I try to be that person.

Learning loops

Ship, listen, adjust. Don’t pretend we’ll get it perfect on the whiteboard.

A Bit
More Human

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At the end of the day, I’m a husband and a dad first. Time is the most valuable asset I’ll ever have, and I try to spend it where it matters most. Right now my kids are in the thick of their activities, and it’s been a joy to be fully present with them—on the sidelines, in the car rides, and in all the in‑between moments that make this season special.

I’ve always been drawn to things that feel real—authentic relationships, meaningful work, honest conversations. My faith shapes a lot of that. I consider myself a Christ follower, even if that phrase tends to come with baggage. For me, it’s simple: be humble, work hard, stay strong, be kind, and love others. Those five things guide how I try to show up every day.

Outside of work, I’m usually chasing something that gets me outside or lets me disappear into a different world. I love mountain and gravel biking, being in the woods, and listening to pretty much any genre of music. I’m a fan of Logic, even if DMX held the top spot for far too long in my younger days. I also love reading, especially the kind of books that pull you into new places and perspectives.

I don’t have much patience for the superficial. I’d rather build things that last, make decisions with intention, and surround myself with people who value honesty over noise. Maybe that’s the Swiss heritage showing up. Either way, the older I get, the more I realize that the real stuff—the grounded, genuine, quietly sturdy stuff—is what matters most to me.