👋🏻 Hi, I'm Dustin Slightham
Born in Milwaukee, raised in Toronto (go Leafs!), and living in Lynchburg, Virginia, I am an entrepreneur focused on building great companies. I currently serve as the Senior Director, Digital Marketing, at PrimePay where I lead our digital marketing efforts. Formerly, I founded and ran 434 Marketing growing it to seven figures and a team of 15.
It’s been a crazy ride so far, but I take a pragmatic approach towards business that is not scared of calculated change. I firmly believe that opportunities to improve are always present. Give me a P&L, Cashflow, Balance Sheet, or a Google Sheet (former Excel junkie) full of data, and I feel at home.
Recent thoughts
Leading Through Crisis
The end, and the beginning December 16, 2019 was magical. It was our annual company Christmas party. Surrounded by loved…
Why I show up.
“I am not sure I can do this anymore.” This thought ran rampant in my mind as I lay on…
If you want to succeed in business, stop being an imposter.
I haven’t always been an entrepreneur and an owner of a small business. In my early corporate life, I was…
Research is a great first step
Below is an article I wrote for Lynchburg Business Magazine on June 30, 2017. In today’s marketing world, using data…