05 — Articles

Things I've written down.

01 LLM-Era Strategy · May 2026 What three working marketers actually told me about AI Three working marketers — not pundits — on what AI actually changed in their work over six months, and the hype they quietly ignored.  Read 02 Operator Mindset · Jul 2025 Cash flow survival kit: 7 essential strategies to weather economic uncertainty Eight in ten small businesses fail on cash flow, not demand. Seven practical strategies to keep a 1–15 person business solvent through uncertainty.  Read 03 Leadership · Sep 2021 Leading through crisis What running an agency through a record year and then a crisis taught me about leading a team when everything you planned for changes.  Read 04 Leadership · Jul 2020 Why I show up The honest version of why I keep going after failure — what breaking down, and getting back up, taught me about showing up for the people who count on me.  Read 05 Operator Mindset · Jul 2019 If you want to succeed in business, stop being an imposter I spent years performing competence instead of admitting what I didn't know. Why dropping the imposter act is what actually lets you succeed.  Read 06 Research · May 2018 Research is a great first step A client swore his core customer was male. Ten interviews and 750 surveys later the data said otherwise — why research belongs at the start.  Read